We have earlier mentioned that marketing has changed in the recent time with generation shift of consumer base and adoption of technologies in our life. In the year of 2020, content marketing will be one most focused marketing sphere, where firms has to work for in order to reach out to their identified audience and establish brand connect with them. Here are top five such identified marketing trends for 2020 that firms should adopt in their marketing strategy:
Video Content & Live-streaming: Year of 2019 was really interesting year in video content creation. Adoption of new platform like Twitch and TikTok along with existing platforms like YouTube and Instagram by brands, gave massive boost to their practice of reaching out to the target audience by video content. HubSpot says, 54% of consumers look forward to see more video content from their preferred brand or business.
Similarly, live streaming practice of holding live interaction such as Q&A with their consumers gave an encouraging result to firms. And live streaming with be an important part of overall brand’s content strategy delivered by video.
Focus on Voice Search: Raped adoption of voice search by large number of people around the globe is not a hidden secret. Use of Alexa, Siri and Google Assistant is becoming integral part of our daily lifestyle. With the shift of search from typing query to voice based, brands have to optimise their contents according to the voice search adoption by their target audience.
Augmented Reality Visuals: In simple words using trends of using augmented reality of puppy dog nose, tongue, and ears in your video and photographs. Visual forward platforms like snapchat have made people interested in wide usage of dynamic or interactive imagery contents. Instagram, YouTube, and Snapchat being the top platform for AR visual, YouTube is most preferred platform by adults and AR visual content adoption will continue to be key ingredients in content marketing strategy.
Interactive Marketing: Interactive marketing definition is not limited to creating one to one conversation with you target audience or customers but engaging them via use of quizzes, live videos, polls, games, surveys and similar other tools.
Interactive marketing is also a best way to formulate personalised content for your target audience. Creation of personalised content is need of the hour with trends in place.
Immersive Content: Again in simple terms it talks about using AI enabled chatbot for quick addressing of customer concerns and encouraging them to make a quick purchase. As per AI Chatbots Stats 2018, 85% of consumer interactions is likely to be automated by 2020.