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5 Video Marketing Trends for 2020

5-video-marketing-trends-for-2020
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MARKETING

5 Video Marketing Trends for 2020

First let’s have a look at few important data points from latest Cisco Visual Networking Index (VNI) Complete Forecast available:

  • By 2021, there will be 1.9 billion internet video users
  • By 2021, world will be watching 3 trillion minutes of Internet video per month
  • By 2021, video will dominate 80% of internet traffic

Taking above data points in consideration, we can make out that start of new decade will see more focused approach of video marketing practices by firms in connecting with their target audience and creating brand connect. Moreover, video is one of the most efficient medium of communicating message with desired target audience as it is easy, enjoyable and short. Here are five important trends that marketers have to look at, in order to strategies better for utilising video marketing practices.

360 degree video (AR/VR enabled): According to Research by MAGNA, 360° video ads achieve better connect with target audience and higher number of consumers intent to interact with that particular brand in the future. And if those video’s contents are made available through smartphone with help of AR device it deliver better experience & helps to create and maintain more healthier connect.

Shoppable Videos: Other than creating connect with the target audience, brands will now be able to motivate audience to turn into consumer by making purchase with help of shoppable videos. Such features are available is YouTube’s TrueView, Instagram’s business profile and soon TikTok will be introducing similar features.

Personalised Video: Video experience in 2020 is going to be more personalised. According to SmarterHQ report, 72% of consumers responds that they only engage with marketing messages that are more personalized and tailored according to their interests. Adopting personalised video strategy can enable brands to create better connect with their consumers.

Mobile First Video: We don’t need any data point to agree that web and social media access is more predominately happening through our smartphones rather than any other device. Today, more than 50% of video is viewed through mobile and 92% of mobile video viewer shares the videos. Concentrating on creation of mobile first video is the need of hour.

Data driven approach: Data that become integral part of our marketing strategy. Same data driven approach will be used in strategizing the mechanism to utilise the video marketing practice and reach out to right audience with better contents.

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