We all are a part of the digital era now where almost everyone is obsessed with social media and its platforms like Facebook, WhatsApp, TikTok, etc. Other than the usual news feed, messages and statuses, there are a few other things which keep us hooked to these platforms. The most common name that can be taken here is that of memes. Well, almost all of us have come through pictures of a grumpy cat, a smiling baby or a man laughing at someone with some hilarious statements attached along with them. So, here you go – Welcome to the world of memes!
Memes have become more of a cultural phenomenon which has become a part and parcel of our digital lives. Who would have known that a term which was introduced way back in 1976 by Richard Dawkins would become so famous in the 21st century! In today’s world, people use memes as a way of expressing situations, feelings and of course, communicating with others. But do you know that making of memes has become a part of the bigger processing of marketing and business? Well, very few people are aware about this fact.
For the record, many well – known brands spend tons of money on memes in order to make their products and services stay relevant and topical on all social media platforms. Certain digital streaming services like Disney and Netflix, mobile brands like LG and OnePlus have already adopted this strategy for launching new products and other promotional services. So, it won’t be wrong to call it a lucrative career which is slowly evolving into a business. So, why is it that such bigger brands are using this strategy? The answer is very simple – memes are a source of popularity which can bring anything to the forefront on social media platforms.
This is the reason why organizations have adopted the same as a strategy for social media marketing. Moreover, today’s generation will definitely prefer memes in place of old, traditional ads. Moreover, people nowadays like to be more casual as consumers because of which traditional marketing strategies are not enough to convince them. Hence, meme marketing has been evolved now as a great and unique strategy. And the best part is that it is not only being accepted in the digital market but has also become the source of many unemployed, talented souls.