The people with millennial mindset are going to bring a lot of changes as well as shifts in numerous corporations over the coming decade. The millennials are considered to be an enigmatic group. They are considered to be self – centered, collaborative and open – minded because of which they make for a wonderful workforce. Moreover, their habits and aspirations have quite a different nature. The best part here is that companies look for various ways to attract these people and then hire them. Talking about their demands, the millennials mostly want flexible working hours, self – authority over work, career advice from seniors and of course, non – stop feedbacks. They have the aim of changing particular aspects at the workplace. In other words, they want to bring a change in the workplace strategies, restrictions, policies, etc. which they want their seniors to adapt too. For them, work life and personal life are closely intertwined.
However, many people find it very difficult to tackle the millennial workforce given their long list of demands and aspirations. But one thing is for sure that whether we love them or hate them, they simply cannot be ignored! Let us now get into the intricacies of some stats that will make anyone rethink about their marketing approach towards millennials.
The millennial generation is very close to their family members. In fact, they pay heed to advice and recommendations given by their near and dear ones instead of trusting claims made by brands or outside parties. Gone are the days when people go to Pizza Hut just because they saw a popular model or actor endorsing the brand. Instead, they will go to enjoy a pizza there only when being recommended by a loved one. Well, this is who millennials are and they are proud to accept the same.
Numerous studies have found that most of the millennials are willing to use social media as an extra source of income. This is the reason why most of them readily want to promote products and services on their respective social media handles in exchange for some rewards. In other words, if there is an incentive involved in promoting a product, the millennials are totally in for it.
Millennials tend to be very careful in terms of buying products and services, especially when it comes to buying something from a company website. The most important fact that should be remembered here is that they are not concerned about whatever the company has to say about the product. Instead, they pay heed to the customer reviews about the same and then decide whether to buy it or not. This is the reason why top brands like Amazon, Flipkart, etc. highlight customer reviews whenever they are selling something on their company website.
Smartphones are a part and parcel of everyone’s lives in today’s world. According to a study, almost 90% of the millennial workforce owns smartphones and are very much addicted to them. Well, why not? We all know that the millennial generation has witnessed the transformation of the informative age to the digital age. So, it is quite obvious that they will be making use of these omnipresent devices including tablets and laptops.
Loyalty reward programs are an all – time favorite of the millennials. They do not leave a chance to avail discounts and rewards and make the most of them when required in the mere future. They favor these kinds of establishments whenever they decide to buy something. If certain programs have these establishments on a permanent basis, then there is a chance that millennials will visit them on a frequent basis.
The best thing about millennials is that they are concerned not only about themselves but the well – being of the society as a whole. This is the reason why whenever they go for a job interview or join a company, they make sure that the organization is working for the greater good of the people or the society as a whole.
Traditional advertising methods are a complete no – no for millennials. They do not pay heed to impersonal methods of advertisements through the medium of magazine or radio, mail campaigns, pop – ups, etc. They always conclude that there must be a valid reason for buying a product which cannot be bought only on the basis of mere advertisements.
It might be difficult to believe but most of the millennials also happen to be Snapchat users, a thing which might be considered irrelevant by many. However, it’s a great place for those companies or brands that are on a lookout for the millennial population for their own requirements.
Just like Snapchat, the millennial population happens to be ardent users of Facebook. And there is no denial about this fact that many of them spend most of their leisure hours scrolling through feeds and interacting on their social media handles.
Millennials prefer to trust experts in specific fields rather than paying to advertisements. Moreover, they also happen to be ardent followers of social networking sites and blogs where they can easily research regarding potential purchases including their pros and cons.
This article is part of January, 2020 Magazine. Click on link to view the magazine.