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The Great Indian KHADI Show

khadi
The KHADI'S Show has just started

MARKETING

The Great Indian KHADI Show

When we heard about Khadi some images came into our minds that is related to the freedom time, male and female working on the Charkha making Khadi, and most popularly the image of Mahatma Gandhi came into mind. Khadi word came from the original word of “Khaddar” the term mean handspun fabric. Khadi in India is present well before the time of Independence. It mainly unites the nation and inspires people to work toward their own culture and wearing khadi as the alternate of western clothes. Khadi is well known as the symbol of Indian heritage, and is associated with many historical events. It was well known that khadi is made from cotton but it also made with the silk material, and that khadi is known as Khadi Silk. Normally khadi fabric is hard type of fabric but the other qualities like khadi silk is soft in wear. The growth of  Khadi to Traditional to the Fashionable

As explained before the origin of Khadi is from the years ago. Khadi was considered as a pure traditional fabric which was worn be few people, the quality of the product was not good, that not have much market. When Gandhi Ji has promoted Khadi as the Symbol of swadeshi, Indian people come to know about the khadi that time. From that time to now Khadi has faced lots of changes or come to the growth in the modern era. For the looking after of all development related to the Khadi Government of India has made a commission as “Khadi, Village, and Industrial Commission (KVIC)” Main aim or objective of the commission was to help industries who want to work in Khadi segment in rural areas. In a more precise way, the work of the commission was related to the assisting people in their marketing, production or in setting up the industry related to the khadi in the country.

  • To make sure that only original Khadi came into the market Khadi Mark Regulation 2013 was launched by the government. This regulation bound industry to sell Khadi under the Khadi mark tag or Khadi labels on the product.
  • In 2016 the internal committee of Air India has proposed Khadi uniform to their cabin crew staff.
  • ITDC has also using Khadi in making their bedsheets and upholstery items.
  • Leading fashion designers like Anju Modi, Rohit Bal Payal Jain, and Poonam Bhagat presented their khadi collection in the ‘Khadi – Transcending Boundaries’ organized by Fashion Design Council of India (FDCI).
  • Today’s fashion designers are also experimenting with the fabrics. One fashion designer Anju Modi is well known for her innovative uses of Khadi with the Zari, and Gold foiling.
  • Another fashion designer Reynu Tandon has been associated with khadi from last nine years. He has launched their fabric named as Akaaro, 11.11 and he has used khadi very well.
  • It will worth to mention Prime Minister Narendra Modi as a motivator to Khadi in the country. In his talks of “Mann Ki Baat”, he talked about the empowerment of India especially rural India through khadi. He has given a slogan “Azadi se Pahle Khadi for the nation, Azadi Ke Baad Khadi for Fashion”.

Khadi Growth Perspective from the Economic View

As per the economic growth of Khadi is concerned it is increasing year on year basis. The Khadi and Village Industries Commission (KVIC) reported that their 2016-17 is near about 33{e7dc6fb6a411593559bed1d9924d8030d60fc3f24c9293f7c98c249df74a0c2f} and the sale of Khadi products is approximately Rs. 2,005 crore in comparison of the year 2015-16. As per the production of Khadi is concerned in the year 2016-17 approximate value is 1396 crore Rs which is 31{e7dc6fb6a411593559bed1d9924d8030d60fc3f24c9293f7c98c249df74a0c2f} of previous year. Khadi products have growing regularly in recent years many government organizations “The sale of khadi products has recently given by many, schools, for purchase kahdi to various stores of Khadi India Showrooms. The target sale of Khadi is the fiscal year 2018-19 is estimated as Rs. 5000 crore.

Retail sale from the Khadi showrooms is growing extensively. Recently the sale of Khadi from the Khadi India Showroom at Connaught Place (New Delhi) had recorded of Rs. 96 crore in the fiscal year 2016-17. Khadi is not only growing in the domestic market but also have great potential in the international market. For looking after the exports of Khadi a dedicated export cell is established, which will work toward all aspects of exports of Khadi. Various schemes of government are going to help seven lakh households units which are directly funded by the government’s employment generation programme.

Honorable Prime Minister Narendra Modi

According to PM Modi Khadi is the pride of India and now growing tremendously. According to him now Khadi belongs to the fashion. The Khadi Village and Industry Commission is regularly working toward the growth of Khadi in not only the country but also in abroad. Indian fashion icons are taking interest to exhibit their new Khadi collections in various fashion weeks. Many of the professionals from the field of fashion is experimenting with other materials or work with the Khadi.

Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not reflect the official position of TheTerse.in. Article had been published on as-is basis and TheTerse.in does not assume any responsibility or liability for any information(s) on this article.

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