Philip Kotler/Gary Armstrong, in their book ‘Principles of Marketing’ have defined brands as a “name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product”. A brand helps an organisation to differentiate itself from its competitors and establish an emotional connect with their customer, which in result help the firm to garner better top & bottom line. Year 2019, will be identified as year of war of brands especially from technology segment to stand out from their competitors in creating appeals with their consumers. Let’s take a look at the top five best global brands according to the reputed brand consultancy firm Interbrand.
California based technology giant Apple, has topped the list of best global brands of 2019. With a market cap of about $1 trillion and brand value of $234.2 billion Apple has been successful in building and communicating his brands with the consumer base at 9% rate increment.
Rallying behind Apple, another California based technology giants, who started their journey as search engine has been ranked second by Interbrand. Standing at market cap of $869 billion, Google has witnessed 8% increase in their brand. Present brand value of Google is $167.7 billion.
After 25 years of married life, Amazon founder Jeff Bezos & his wife MacKenzie Bezos announces their $38 Billion divorce, which put MacKenzie Bezos 22nd on the Bloomberg Billionaires Index, a ranking of the world’s 500 richest people. Washington headquartered Amazon despite this news was able get 24% increase in their brand value amounting to $125 billion.
At fourth position, Microsoft, Washington based technology firm under the leadership of Satya Nadella has achieved the tag of a trillion-dollar company, which helped them to add 17% increment in their brand value resulting it to be $108.8 billion this year.
Started in 29 January, 1892 in Atlanta, Georgia, Coca-Cola is valued at 63.36 billion this year despite (-) 4% drop. Despite continuous struggle Coco-Cola brand valuation reflect the connection they have established with their consumers.